About

Who we are

The Independent Voter Project (IVP) is a non-profit, non-partisan (501(c)4) organization dedicated to better informing voters about important public policy issues and to encouraging non-partisan voters to participate in the electoral process.

IVP was founded in 2006 by a group lead by Co-Chairman Steve Peace. As a former member of the legislature and as the State’s Finance Director,  Mr. Peace saw the increased polarization of public policy debate and decisions and imagined a process by which those voters and citizens who had become increasingly disenfranchised and disillusioned by the public decision-making process could again become active participants. The result was the California Independent Voter Project.

What we do

Beginning in 2006, IVP focused on ensuring that non-partisan voters knew their rights under California’s complex primary laws which allowed them to vote in most partisan primaries only upon requesting a “Party” (e.g. Democrat or Republican) ballot.

In 2010, IVP authored California’s non-partisan Top-Two Open Primary law
(Proposition 14)

By educating voters about the steps needed to participate in primary elections, IVP has successfully increased independent voter turnout in California’s elections. IVP conducted extensive research and experimental voter education programs targeted at independent voters in 2006, 2008, 2010, and 2012. From the 2006 to 2010 midterm elections, IVP increased independent voter turnout by 419,917 voters. In 2008, IVP launched caivn.org, and partnered with its sister 501(c)3 organization (FIVE) to launch IVN.us in 2011.

The Vision

To create a political environment where non-partisan voters can participate actively and effectively in local, regional, state and federal public policy decisions, regardless of party affiliation.

The Mission

To provide voters with politically neutral, accurate, and reliable information about important public policy issues and to encourage non-partisan voters to vote and to participate in the democratic process.

The Goals

  1. To establish broad public awareness about voters’ non-partisan rights.
  2. To create a climate for otherwise disenfranchised voters to engage in the process.
  3. To be innovative in the use of new technologies to share information.

The Principles

  1. To seek improvement in public dialogue.
  2. To find balance between populist causes and practical public policy management.
  3. To be non-partisan and equitable in bringing information and ideas to the public.
  4. To be willing to be wrong and to correct information in an open and honest manner.

For More Information on IVP, follow us at:

IVN.us

Our Team

Jeff Marston

Jeff Marston

Co-Chairman

Jeff Marston is president and government relations director for Marston&Marston, Inc. and brings over thirty years of community relations expertise and a proven track record of working with people of very diverse opinions throughout a given decision making process. Prior to joining his wife, Myrna at M+M, Marston was senior vice president of another San Diego-based public relations firm where he spent nearly four years serving as the lobbyist for the City of San Diego in Sacramento. Before his employment there, Marston was a member of the California State Assembly representing San Diego’s 78th District. While in the State Assembly, Marston served on the Committees on Education, Housing and Community Development and Revenue and Taxation.

Steve Peace

Steve Peace

Co-Chairman

Steve is a San Diego, California based political and community leader, and co-creator of the ATTACK OF THE KILLER TOMATOES film series. From 1982 through 2003, Peace served in the California State Capitol, as a Member of the State Assembly, a State Senator and as the Director of the California Department of Finance. He currently serves on the Board of Directors of a number of non-profit organizations including the Scripps Institute of Oceanography, Open Oceans Global, and the Independent Voter Project. He is also the Chairman of the Board of Directors of Authentify, Inc., a privately held company specializing in secure Internet-based financial transactions.

Floyd Mori

Floyd Mori

Board Member

Floyd is currently the President and CEO of the Asian Pacific American Institute for Congressional Studies (APAICS) in Washington, D.C. He retired as National Executive Director/CEO of the Japanese American Citizens League (JACL) in June of 2012. He is a past mayor of the City of Pleasanton, California, and a past California State Assemblyman. He has done extensive work in venture capital work and with international business, primarily with Japanese companies. He taught Economics at Chabot College in Hayward, California, for ten years.

Linda Mitrovich

Linda Mitrovich

Board Member

Ms. Mitrovich is President and co-founder of Solution Strategies. A former City Councilwoman and Deputy Mayor, Ms. Mitrovich has an in-depth understanding of public policy at the community, regional, and state levels, as well as the impact national policies have on these entities, including Sovereign Tribal Nations. Ms. Mitrovich has extensive business experience and a unique capability to balance the interests of diverse and often conflicting stakeholders. She is widely recognized as a specialist in policy negotiations, strategy development, and dispute resolution.

Dan Howle

Dan Howle

Board Member

Dan is a lifelong political advocate and businessman, hailing from the East Coast and currently residing in Austin, Texas. Dan served as a staff member and consultant in the state legislature from 1974-1981 and 1991-2003, acting as Chief of Staff for FIVE’s own Steve Peace for several of those years. He also founded what is now C & L Stairs and Millwork, a millwork company located in Sacramento, California. He currently serves as Director of State Government Relations for the pharmaceutical company, Lilly USA. He also serves on the Board of Directors of the Independent Voter Project.

© 2014 IVP, a 501(c)(4) Organization. ALL RIGHTS RESERVED.